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FOR UNDER ARMOUR
THE CONCEPT
THE CONCEPT
Everyday athletes — kids, dancers, martial artists, gymgoers — experience a moment when imagination and reality collide.
In that moment, the world around them transforms.
Their backyard becomes a stadium.
Their tiny dance room becomes a full stage.
Their solo practice becomes a showdown in a classic martial-arts film.
And the message is:
Under Armour is the gear that bridges who you are with who you’re becoming.
Not fantasy — focus.
Not dreams — drive.
“Make it real.”
Scene 1 — Backyard Football → Stadium Lights
Scene 1 — Backyard Football → Stadium Lights
A kid juggeling a soccer ball in the backyard.
CUT to his POV: the ball spins in slow motion.
As it rotates, the backyard dissolves into a roaring stadium, lights flaring across his visor.
Crowd noise swells.
Corner kick.
FLASH BACK — it was the same backyard, but now he moves with confidence.
On-screen pulse: “Make it real.”
Scene 2 — Martial Artist → Classic Kung-Fu Film World
Scene 2 — Martial Artist → Classic Kung-Fu Film World
A young adult practicing in a garage gym.
Simple kicks, shadow-boxing.
Sudden camera snap — her uppercut leaves a brush-stroke energy trail.
The entire environment becomes a grainy black-and-white vintage kung-fu movie.
She lands a perfect combo.
CUT BACK — the garage again, but her form is sharper, breathing deeper.
On-screen pulse: “Make it real.”
*The above photo of Bruce Lee and Chuck Norris is not my photo. pulled in for conceptual Display.
Scene 3 — Solo Dancer → Full Stage + Crew
Scene 3 — Solo Dancer → Full Stage + Crew
A teenager alone in a small bedroom, LED strip lights, UA compression top.
She rehearses alone with confidence
Beat drop → ROOM EXPANDS.
Lights explode outward.
Stage fog.
She’s suddenly surrounded by five backup dancers matching her moves in perfect sync.
On-screen pulse: “Make it real.”
FINAL MONTAGE
FINAL MONTAGE
Football kid — hands on hips under real backyard sky.
Martial artist — steady breathing in garage.
Dancer — smiling, sweat on forehead.
VO (minimal, punchy):
“Every rep. Every step. Every dream worth chasing.
If you can feel it… you can become it.”
LOGO: UNDER ARMOUR
TAG: “Make it real.”
Offices:
Offices:
2014 N. Prospect Ave.
2014 N. Prospect Ave.
Milwaukee, WI. 53202
715-315-8690
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