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An integrated brand and merchandising campaign translating cultural values into a modern, lived identity system.
A structured AI pipeline for controlling narrative, character consistency, and motion across multiple generation models.
1. Story Definition
2. Prompt System
3. Key Art Lock
4. Multi-Model Exploration
5. Animation + Motion
The campaign was intentionally designed to feel more like an Original property than a conventional awareness initiative.
A behavioral health awareness campaign using symbolic key art and short-form video to help parents identify mental health patterns over time.